Our Work

Main Division is a creative agency specialising in design, branding and digital experiences. We work with clients to craft innovative solutions that blend creativity with strategy to deliver impactful results.

Kitopi

Kitopi wanted to be seen as an interconnected food-tech partner. All they wanted to say was, “You do what you do best; we’ll take care of the rest.”

Tabreed India Social Media

Tabreed successfully positioned their brand in Asia through creative content that uses little to no promotion budget to attract the right audience.

Spectacle

A lens-driven identity that bends, distorts, and shifts in real time, turning the brand into a system that performs.

Power Horse Social Media

They felt their brand voice on social media was not distinctive enough.

Bee Concept

Bee Concept sharpened what already worked, refining its identity, building a clearer visual language, and introducing Abbie, a new face for how the brand connects across messaging, video, voice, and AI.

Concept Plus,

The multiplicity of solutions to help create the ecosystem of startups inspired the brand identity of Concept Plus, a one of a kind startup incubator that always adds up.

TII Murals

Technology Innovation Institute (TII) is a leading global advanced technology research centre in Abu Dhabi, UAE, that provides top science & tech solutions.

Levi’s

Levi's wanted to translate sustainability into packaging for their eco-friendly collection.

Puma Basketball Court Mural

Puma Middle East, in collaboration with Dubai Municipality, gives the players of Al Satwa more reasons to come back to play every day.

Mosaic Live

A rebrand to honour their success and current leading place as the event management company of choice in Dubai, Abu Dhabi, and around the UAE, with more than 16 years of experience in the events industry.

Paiën

Paiën, a coffee roaster and distributor from Barcelona believes the world of coffee is not limited to the one you know. ‍

SILA

SBA (Sharjah Book Authority) needed to create a brand for SILA (Sharjah International Literary Agency), a first of its kind in the UAE and the Middle East. They represent publishers and authors regionally but wanted to make a statement about it.

COLD

A thermal-imaging-inspired brand identity reflecting the constantly shifting temperatures of the planet Earth.

Emerald Dragon

We branded Emerald Dragon, Ireland’s best kept secret. A cloud kitchen restaurant that takes you on a journey to discover what authentic Irish Chinese food is all about and what it is that makes it so irresistible. So… legendary. 🔥

Art Dubai

The most important cultural festival of Dubai that connects artists, galleries and institutions wanted to animate their visuals.

Power Horse Renders

Power Horse entrusted us with 3D modelling and rendering their products. We rendered bespoke 3D models of their cans in 4 different labels and the bottle.

Quikwork

Quikwork was a startup in Dubai looking for a new brand identity to reflect their story for an audience driven by passion.

Kompay

We created a brand for Kompay, a fusion of Latino and Asian that makes flavours dance on your palate, taking you from the Caribbean to Lima, Cancun, Barranquilla, and even Hanoi.

Flo

Flo Akinbiyi is an event moderator, virtual presenter, and communication coach who felt his brand wasn’t as dynamic as his personality. It felt too quiet for someone this electric.

NMN Bio Social Media

Longevity brands are at risk of sounding too clinical, complex and boring. That’s what we changed for NMN Bio.

Steven Madden Social Media

Steve Madden is a high-street fashion and luxury footwear brand that every now and then needs to inject a character of authenticity and individuality into its social media design.

Dr Elena Seranova Social Media Content

Bring Dr Elena Seranova’s high-performance lifestyle to her personal brand.