Cooling is critical in a warming world, but existing systems worsen the problem. Conventional cooling systems consume huge amounts of energy and release harmful greenhouse gases, warming the world even further.
The client needed to create a brand that reflects their mission: To bring together technology innovators and leading companies to pilot innovative climate-smart technologies to improve the cost and energy efficiency of cooling.
Climate-smart technologies for better cooling.
Our solution was a thermal-imaging-inspired logo to reflect temperature shifts, with a constantly morphing circular shape.
This dynamic brand uses the most recognisable visual system known in the scientific community to represent thermal energy.
An aesthetic driven by colour that effectively creates a clear, strong, memorable brand while resonating with its purpose and target audience.
