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Bee Concept

Bee Concept sharpened what already worked, refining its identity, building a clearer visual language, and introducing Abbie, a new face for how the brand connects across messaging, video, voice, and AI.
  • Category Art Direction, Brand Identity, Brand Implementation, Illustration
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About this project
Bee Concept is a team of digital transformation experts that helps brands connect with their customers using messaging, video, voice, co-browsing, and AI.

In search of improving its image to stand proud next to its international partners and live up to its success, they requested to carefully evolve their existing identity without missing the aspects that made it so successful.

After the strategic workshops and audits, we carefully refined the logo, created a new visual language, and introduced a new mascot called “Abbie”.

We ensured the new brand achieved its goals without harming its already valuable brand equity.