Brand & Communication Strategist

She is an experienced Creative & Brand Strategist with over 18 years across Tech, Retail, FMCG, and Fintech. Her strategic thinking was forged in Latin America and shaped through projects in the Middle East, making her an international strategist adept at navigating cultures. She is currently exploring the possibilities of generative AI for video content creation and is recently growing her own brand to support 3rd culture kids to remember their roots through fun illustrated books.

She supports companies, international projects, tech-driven brands, as well as ambitious government and tourism brands in engaging audiences across the UAE, Saudi Arabia, and global markets. She brings strengths in communication, problem-solving, cultural fluency, creativity, and motivation.