Over 15 years of Branding & Advertising experience worldwide. Currently Creative Director with a Master’s degree in Sustainable Product Design from the IED Barcelona, building brands for startups and established companies in both B2B and B2C across sectors like sustainability, technology, culture, and lifestyle. Experienced from working at DDB in the Latin America region, VML (Former Wunderman-Y&R) in the Middle East, and now Main Division.

His background includes projects for clients such as:

• Technology: Microsoft, TII
• Automotive: Ford, Porsche
• Retail: Levis, Puma, Adidas
• Food & Beverage: Lipton, Jack Daniel’s, Bombay Sapphire, Power Horse, Kitopi
• FMCGs: Unilever, Coca-Cola, P&G, Mondelez
• Utilities: Tabreed
• Diplomatic and NGOs: United Nations, UNEP

As Founder and Creative Director of Main Division FZ-LLC, Diego oversees the creative vision and daily operations of the agency by:

• Leading the development of brand systems, campaigns, and content that are culturally relevant and strategically grounded.
• Working closely with clients and collaborators to ensure creative excellence across every touchpoint, from concept to execution.
• Focusing on maintaining the agency’s quality standards, driving project delivery, and cultivating a team culture rooted in clarity, craft, and purpose-led thinking.
• Making sure Main Division remains a sharp, founder-led alternative to traditional agencies, delivering thoughtful, impactful work with integrity.