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is this for me? Article by Main Division about the 90 seconds rule on videos

The 90-Second Rule

How the Best Brands Use Video to Create Instant Buy-In
Museum of the future in Dubai, startups in tech and ai with a branding problem

Why Dubai’s AI Companies Have a Branding Problem

And Nobody Is Talking About It
nail represent a brand in a sea of sameness blog post by Main Division

Why Your Brand Looks Like Everyone Else’s

And How to Stop Playing It Safe

Copy that makes people yawn

Here's What Your Website Is Actually Saying About You
thought leadership superstar left the cape at home, article by main division

Trust Killed The Thought Leadership Star

Generic insights don't create authority. Courage does.

Why Your Explainer Video Explains Nothing

And What to Do Instead
Mosaic Live logo with different hand written "Live" words on special edition business cards, creative design and brand identity by Main Division

Your Logo Isn’t Your Brand, And That Confusion Is Costing You

In industries where the product on the shelf is almost identical to the one next to it, branding is not decoration.

What you need to create stellar work

That trust made the work possible to make it out into the world, and it’s the reason it’s
being recognised.