Great work doesn’t happen in isolation. It takes clients who trust the process, believe in the creative vision, and are brave enough to back ideas that might initially feel uncomfortable. That trust made the work possible to make it out into the world, and it’s the reason it’s being recognised.

We hadn’t submitted any of our work for awards since 2022. We were busy building brands, teams, and ideas. But in the fast-moving world of design and communication, recognition matters to creatives who build careers from it and clients who are betting on creativity to move the needle. Awards create trust. They tell the world: This is work that works.

So this year, we took a breath and put something forward.

We’re proud to share that we’ve made it through the first round of judging at the Kyoorius Creative Awards — one of the most respected platforms honouring creative excellence in India’s advertising, marketing, and communications industries. It’s a big deal for us, and for our clients. It means the work stood out in one of the most competitive and vibrant markets in the world.

The project that made it through is rooted in sustainability, cultural relevance, and an entertaining flavour that is difficult to ignore. It’s proof that creative work with values can be more than just “nice to have.” It can move industries, win over hearts, and maybe even bring home a Baby Elephant.

To see more of the work we do for Tabreed India, click here

Written by Diego Rodriguez, Creative Director.