To steer away from greenwashing and implement storytelling that’s human compared to overused sustainability tropes. We set up a talented creative team that works hands-on with work in the areas of sustainability and purpose-led storytelling.
Tabreed India offers sustainable cooling solutions focused on district cooling systems that leverage technologies, capital, market models and 30–50-year pathways towards life-cycle energy, carbon and systems efficiency management to bring thermal comfort to all.
We have helped them position their brand in Asia through creative content that uses little to no promotion budget to attract the right audience, with a unique character of authenticity and exceptional attention to their audience, their social media proves that B2B communication can be fun.
From seasonal campaigns to regular monthly content.
Campaigns
If heat waves shaped our past
Aiming to raise awareness of the importance of thermal comfort and the effects of climate change, we imagined a world in which the modern climate shaped our past.
CaaS (Cooling As A Service)
One of our best-performing ads aimed at generating interest about CAAS using the concept of a long-term game as seen in nature, where small but consistent contributions can lead to big results.
Prāna Initiative
A collaborative project with the United Nations, Auroville and Tabreed India.
April Fool’s Day
We had the privilege to create a few ads on this special day, when irreverence becomes the norm, and even a very serious B2B brand can go crazy-absurd to engage with our audience in a very unique way.
Sweat Upwards Fragrance
Sustainable Ice Cream
Cooling tech meets fashion
