Levi’s wanted to rethink their e-commerce packaging. Our approach was to embrace the virtues of the classic existing packaging while enhancing the brand’s famous style with its rugged aesthetics and a sustainable twist.

The twist is to reduce the packaging’s disposability by reusing it and a brand-on-demand stamp. First, using the most efficient and available packaging already in existence, Levi’s stamps at the moment of dispatch.

Then, a packaging tape seals to make it reusable while also serving as a communication device for campaigns.