To reflect their philosophy on breaking the monotony of coffee experiences.

The concept revolved around “coffee has more than one way to make it: grind it, roast it, and taste it.” With a modular isotype system, we represent unique coffee worlds. Paired with an “isotype generator” for seamless multi-platform rollout, resulting in an identity that features a unique isotype that represents one world at a time. As a result it became an easily scalable, flexible identity true to its transparency ethos capable of empowering customers and farmers alike.

Additionally, the packaging, tone of voice and communication successfully stay true to its brand premise and its “supplier transparency policy.”