Paiën
Coffee has more than one way to make it: grind it, roast it, and taste it. This brand is all about exploring each of them and finding your favourite.
Paiën is a Coffee roaster and distributor from Barcelona that believes the world of coffee is not limited to the one you know.
They say, "there's so much more than the same coffee we always order or the one we make at home". With them, we can enjoy everything that coffee has to offer. Like a portal to an abundant universe where each coffee becomes an entire world to explore. Hence the brand identity features an isotype that represents one world at a time.
To ensure their craggy logo had no issues when rolling it out, we created an "isotype generator", a system with a set of files that allowed them to automatically generate all versions of their brand identity ready to be applied across all platforms.
The brand aimed to stay true to its "suppliers transparency policy" by giving a voice to the farmers who work hard to make their beans the very best.
Category
Brand Identity
Client
Paiën
Creative Director
Diego Rodriguez Wikander
Senior Brand Designer
Gustavo Rojas
