Flo
Challenge:
Flo Akinbiyi is an event moderator, virtual presenter, and communication coach who felt his brand wasn’t as dynamic as his personality. In other words, it felt too quiet for someone this electric.
Brief:
To build a bold personal brand that matches Flo’s presence and sticks in people’s minds long after the mic drops.
Insight:
Flo’s brand needed to show who he is, not just what he does.
Solution:
A logo that looks like Flo feels.
• A striking monogram crafted from the letters of his name
• Inspired by Yoruba masks was a proud nod to his roots
• Paired with bright, loud colors that radiate energy
Impact:
After the brand reveal, he and his community of followers seem very happy with the end Impact; some even show their appreciation with phrases like:
• “I love this, Flo; it’s so you! And that logo is a masterpiece! Well done, keep smashing it!”
• “Brilliantly expressed and insightfully designed”
• “Love it Flo; the bright colors and your energy go hand-in-hand.”
