Kitopi
Kitopi wanted to be seen as an interconnected food-tech partner. All they wanted to say was, “You do what you do best; we’ll take care of the rest.”
Brief:
To amplify their support-oriented philosophy in communication.
Insight:
Success lies in enabling others.
Solution:
The logo is one continuous line inspired by the constant movement and the interlacing paths of their everyday operations. An identity that stands for who they are, where they want to go, and, mostly, where they come from.
Impact:
• 100% adoption of all assets and implemented by the design team internally in only a matter of days.
• Best Brand Implementation at the Transform Awards MENA
• +50% spike in social media engagement within weeks of launch, including LinkedIn, Instagram, and X.
• A new, simple, distinctive, and appropriate brand that is rapidly becoming a reference in the startup scene regionally and globally.
Category
Brand Identity
Client
Kitopi
Kitopi Director of Brand & Reputation
Stacey Pinto
Kitopi Creative Designer
Marco Sarroca, Jess Enverga
Main Division Creative Director
Diego Rodriguez Wikander
Main Division Brand Strategy
Lorena Lumbaque
Main Division Designer
Froy Castañeda
