Bee Concept
Bee Concept is a team of digital transformation experts that help brands connect with their customers using Messaging, Video, Voice, CoBrowsing, and AI. In search to improve its image to stand proud next to its international partners and live up to its success, they requested to carefully evolve their existing identity without missing the aspects that made it so successful.
We ensured the new brand achieved its goals without harming its already valuable brand equity. After the strategic workshops and audits, we carefully refined the logo, created a new visual language, and introduced a new mascot called "Abbie".
Category
Brand Identity
Client
Bee Concept
Creative/Art Direction
Diego Rodriguez Wikander
Webdesign
Jonathan Dominguez
3D Character
Anthony Nuñes
