Kitopi is the world’s leading managed cloud kitchen platform and partner-of-choice to help restaurants expand their reach. However, the overall brand did not live up to the company’s success.
So, from brand strategy to brand identity and tone of voice, we created a fresh, clear, and empowering new identity that helped them position their brand up to the best standards of quality.
So, from brand strategy to brand identity and tone of voice, we created a fresh, clear, and empowering new identity that helped them position their brand up to the best standards of quality.
After a comprehensive strategy discovery session, we found that the food service industry is about more than just demand and supply.
It is, at its heart, about the uniqueness that every restaurant brings to the table by doing what they do best. Kitopi celebrates this culture and strives to empower its partners by providing them with all the support they need in order to continue offering their best to the world.
The logo is one continuous line inspired by the constant movement and the interlacing paths of their everyday operations. An identity that stands for who they are, where they want to go, and, mostly, where they come from.
Kitopi now has a new, simple, distinctive and appropriate brand that is rapidly helping to make it an important reference for startups regionally and globally.
A few weeks after their announcement across all platforms – online and offline, they saw an increase of approximately 50% in their social media engagement, including LinkedIn, Instagram and Twitter. 100% adoption of all assets and implemented by the design team internally in only a matter of days.
And the latest, Kitopi announces a $415 million Series C funding round. Although we don’t take full credit for it, we believe our work is a vital piece that contributed to achieving this milestone.