Flo already had the kind of presence that holds a room and lingers after the mic drops. The challenge was to translate that into a personal brand that feels just as immediate and memorable.
At its core, a striking monogram formed from the letters of his name, designed with visual cues drawn from Yoruba masks, grounds the brand in something personal and rooted.
Around it, a palette of bright, unapologetic colour brings the same energy he carries into every space, ensuring the brand doesn’t just show up, it announces itself.
When the brand went live, the response was instant and instinctive.
“I love this, Flo; it’s so you! And that logo is a masterpiece! Well done, keep smashing it!”
“Brilliantly expressed and insightfully designed.”
“Love it, Flo; the bright colours and your energy go hand-in-hand.”
“Brilliantly expressed and insightfully designed.”
“Love it, Flo; the bright colours and your energy go hand-in-hand.”
