Bee Concept is a team of digital transformation experts that helps brands connect with their customers using messaging, video, voice, co-browsing, and AI.
In search of improving its image to stand proud next to its international partners and live up to its success, they requested to carefully evolve their existing identity without missing the aspects that made it so successful.
After the strategic workshops and audits, we carefully refined the logo, created a new visual language, and introduced a new mascot called “Abbie”.
