I miss the Dubai where opportunities were abundant. But nostalgia doesn’t pay the bills.
Right after March started, new projects dropped sharply. First month went by. Then Ramadan, spring break, the usual seasonal dip. We always had something coming in, nothing to worry. This time the low season stretched past one month. Then two. Now three, with no sign of turning around.
The end of easy mode in Dubai
I’m not alone in this. The whole industry is feeling it. And I know it’s not because we stopped doing what we were supposed to do.
But I also know we got too comfortable in a booming economy that no longer is. Dubai rewarded showing up every now and then. We’re on expert mode now.
From a business owner to another
I know the pain up close when the demand is so low, and this is exactly why I write this. I want you to consider branding and advertising your business, so you can stand out.
That’s why we’ve been doing free brand consultations for business owners who want to give their brand an edge. If you’re interested, reach out to us.
Diego Rodriguez Wikander
Founder and Creative Director, Main Division
