Tabreed India
Social media
Tabreed India offers sustainable cooling solutions focused on District Cooling Systems that leverage technologies, capital, market models and 30–50-year pathways towards life-cycle energy, carbon and systems efficiency management to bring thermal comfort to all.
With a track record of 2 years and going, we have helped them position their brand in Asia through creative content that uses little to no promotion budget to attract the right audience, with a unique character of authenticity and exceptional attention to their audience, their social media proves that B2B communication can be fun.
From seasonal campaigns to regular monthly content.
Campaigns
If heat waves shaped our past
Aiming to raise awareness of the importance of thermal comfort and the effects of climate change, we imagined a world in which the modern climate shaped our past.
CaaS (Cooling As A Service)
One of our best-performing ads aimed at generating interest about CAAS using the concept of long term game as seen in nature where small but consistent contributions can lead to big results.
From a single drop of water to a river
From a single bee to a colony making honey
Prāna Initiative
A collaborative project with United Nations, Auroville, and Tabreed India.
April Fools' Day Ads
We had the privilege to create a few ads on this special day, when irreverence becomes the norm, and even a very serious B2B brand can go crazy absurd to engage with our audience in a very unique way.
Sustainable Ice Cream
Sweat Upwards Fragrance
Cooling tech meets fashion
Personal Cooling Drone
Monthly content
Cooling Heritage Destination Guide
Your future self will thank you
People of Tabreed
Fun Facts
The Roast of Outdated Cooling
Others
Client
Tabreed India
Social Media Strategy
Lorena Lumbaque
Creative Direction
Diego R. Wikander
Art Direction
Govind Raikwar, Abhishek Choundhury
Copy Writing
Shivangi Shrivastava, Monika Skliaustyte, Soham Biswas, Nabil Lakani
