SILA
SBA (Sharjah Book Authority) needed to create a brand for SILA (Sharjah International Literary Agency), a first of its kind in the UAE and the Middle East. They represent publishers and authors regionally but wanted to make a statement about it.
Brief:
To position their brand as the intersection of authors and publishers, art and business, and English and Arabic.
Insight:
A literary agency carries the authors' voices. It should empower them to speak freely and safely.
Solution:
Shaped from quotation marks to represent how it carries the author's story where it can speak for itself without risks. Its neutral grey colors are a gesture of transparency that stands for trust and helps the orange stand out as a reminder of SBA.
Impact:
A strategically grounded brand that positioned SILA as a powerful new voice in the regional publishing landscape.
Category
Brand Identity
Client
Sharjah Book Authority
Project lead
Froy F. Castañeda
Creative/Art Direction
Diego R. Wikander
Brand Strategy
Lorena Lumbaque
