Mosaic Live Rebrand
Client: Mosaic Live
Brand Strategy: Lorena Lumbaque
Creative/Design Director: Diego Rodriguez Wikander
Web Design: Marco Sarroca
Web Developer: Rafael Perez
Web Developer: Franklin Salcedo
With more than 16 years of experience in the events industry, Mosaic Live wanted to rebrand to honor their success and current leading place as the event management company of choice in Dubai, Abu Dhabi and around the UAE.
It was clear to us after the discovery phase and strategy workshops that Mosaic Live is a team of passionate professionals who understand that experiences are always ephemeral, and what makes events unique is that they have the potential to have a never-ending effect.
This often-overlooked territory makes sense to clients who seek the benefit of creating a strong bond with their audience.
The visual identity aims to reflect Mosaic Live's inner culture, which is deeply rooted in the team members’ creative freedom, highlighting the beautiful individuality that makes each event unique.
Hence their logo features a combination of a solid bold typeface and a cursive looking signature written by one of their team members. The word “Live“ is a distinctive depiction of their personal commitment that stands for trust.
The high-contrast color palette was designed to make it very easy for the audience to create a strong memory of who they are. It champions the green — which brand equity speaking was the color people recognize the most from the brand — in combination with black and white that helps the green stand out even more.
The line is as an extension of their personality. Consisting of thickness, shape, and color. It acts as a signature unique to each page that can help connect multiple touch points into one consistent system. It doesn’t need to have an end or a specific function, this is more about style.
It's an element of the brand that aims to inspire everyone to create more beyond the expectations and do it with confidence.
The illustrations are a rare appearance where Mosaic Live expresses with full creative freedom their diversity as a team and the uniqueness of every moment in the events they create. This spark of creativity can be brought to life at any time and for any occasion.
To create a lasting impression of “happening Live”, special business cards become a device where their unique touch – as a symbol of exclusivity – is created in front of the client's eyes.
