Levi's Sustainable Packaging

Client: Levi's
Social Media Agency: Jungle Beige
Creative/Design Director: Diego Rodriguez Wikander

Levi’s wanted to rethink their e-commerce packaging.
Our approach was to embrace the virtues of the classic existing packaging while enhancing the brand’s famous style with its rugged and classic aesthetics with a sustainable twist.

With a simple bat stamp, the brand comes to live in every Levi’s® order at the moment of packaging the products – instead of pre-printing thousands of boxes

Then, a packaging tape seals while becoming a communication devise for collaborations, gift personalisation, seasons, etc.

One of the best ways to be sustainable is to reduce the disposable nature of packaging.