Kitopi Rebrand
Client: Kitopi
Kitopi Director of Brand & Reputation: Stacey pinto
kitopi Creative Designer: Marco Sarroca
kitopi Creative Designer: Jess Enverga
Main Division Creative Director: Diego Rodriguez Wikander
Main Division Brand Strategy: Lorena Lumbaque
Main Division Designer: Froy Castañeda
The food service industry is about more than just demand and supply. It is, at its heart, about the uniqueness that every restaurant brings to the table, by doing what they do best. This is at its core what came up from the very beginning in our strategic workshops with Kitopi. Hence the phrase "You do what you do best, we'll take care of the rest".
Kitopi celebrates this culture and strives to empower its partners, by providing them with all the support they need in order to continue offering their best to the world.
Inspired by the constant movement and the interlacing paths of their everyday operations, the logo is one continuous line. It’s an identity that stands for who they are, where they want to go, and mostly, where they come from.
Kitopi now has a new simple, distinctive and appropriate brand that is rapidly becoming a reference in the startup scene regionally and globally.
A few weeks after their announcement across all platforms – online and offline, they saw an increase of approximately 50% in their social media engagement including LinkedIn, Instagram and twitter.
100% adoption of all assets and implemented by the design team internally in only a matter of days.
And the latest, Kitopi announces $415 million Series C funding round. Although we don’t take full credit for it, we believe our work is a vital piece that contributed to achieve this milestone.
