ICE

Client: ICE (Innovators for a Cooler Earth) a TechEmerge program by Tabreed India & IFC
Brand Strategy: Lorena Lumbaque
Creative/Design Director: Diego Rodriguez Wikander

ICE asked us to create their brand Identity, from strategy and brand architecture to logo design and visual language.

Jointly run by Tabreed India and International Finance Corporation, IFC’s TechEmerge program aims to accelerate the adoption of sustainable cooling solutions and business models in India/S.E. Asia. CIL is here to build trust that there are innovative ways to keep things cool that are planet-inclusive, equitable and economical.

ICE’s logo is composed of two elements bonding (An innovator and an adopter). One of the elements is positioned lower while becoming hexagonal to represent the cooling process visually, representing crystallization and creating a symbol for the cooling process.

To create strong brand recognition with a distinctive visual context, a set of 3D backgrounds was custom-made for the brand.Inspired by the premise that innovation is not just coming up with new ideas; it requires a process to turn them into tangible results. The innovation process involves creativity, research, development, testing, and implementation, all requiring well-defined processes to ensure an impact. These backgrounds represent the process when solutions are created.