Flo Akinbiyi is an Event Moderator, Virtual Presenter and Communication Coach. Flo felt like his brand was missing finesse and was not delivering his personality or creating a strong memory on people’s minds. Additionally, he felt like it lacked consistency across all platforms and collaterals. The brief was simple.
He said, “It is time to rebrand. It is time to be LOUDER, to stand out and take it to the next level”.
Flo is a German/Nigerian with a charisma that is difficult to miss and his brand needed to carry an aspect of his heritage along with his optimistic personality. That’s why the monogram is inspired by the Yoruba masks shaped using only the 3 letters of his name, simple.
After the brand reveal, him and his community of followers seem very happy with the end result, some even show their appreciation with phrases like “I love this Flo, it’s so you! And that logo is a masterpiece! Well done, keep smashing it!” and “Brilliantly expressed and insightfully designed” and “Love it Flo the bright colors and your energy go hand-in-hand”.
His brand now reflects his personality in a memorable, appropriate, and distinctive way. With a positive eye on the future – because of the logo, get it? –, we are sure his new brand will help him achieve his business goals and exceed everyone’s expectations.
