Bee Concept

Client: Bee Concept
Creative/Art Direction: Diego R. Wikander
Webdesign: Jonathan Dominguez
3D Character: Anthony Nuñes

Bee Concept is a team of digital transformation experts that help brands connect with their customers using Messaging, Video, Voice, CoBrowsing, and AI. In search to improve its image to stand proud next to its international partners and live up to its success, they requested to carefully evolve their existing identity without missing the aspects that made it so successful.

We made sure the new brand achieved its goals without harming its already valuable brand equity. After the strategic workshops and audits we carefully refined the logo, created a new visual language, and introduced a new mascot called "Abbie".