Stand out and stand strong
We have become more conscious of spending, consuming, and disposing of. We’re choosing the names that stand for something more than profit and publicly celebrating their actions that make a difference.
When brands use their power of influence to serve a cause, people take it as an opportunity to express themselves. As a result, brands inevitably become the centre of attention. So, your brand must take a stand.
How does this apply in our case?
By asking ourselves if the communication answers the following questions:
Is it clear?
Is it true to the brand’s point of view?
Is it interesting?
Can you see the benefit?
Is the emotion behind it strong enough to justify it?
Does it follow the tone of voice?
Is it helping create brand awareness?
At Main Division, we stand for conscious brands, knowing that what we create has consequences for the world and your business. We work hard to add as much value as possible and carefully build proper brands for the right audiences.
