Brands for the Conscious Era
Your brand has the power to influence people. This power needs to serve a cause. Because it’s good, yes, and also because people see it as a medium to express themselves. If you manage to do so, you will inevitably become the centre of attention. So, your brand must take a stand.
This also means that people behind the brands must be self-aware to detect and respond to a constantly changing environment, focusing on what’s right and wrong. We call this the “brand conscience.” It’s composed of things like values, purpose, and vision. The most important reason to have a brand conscience is to recognize how others see you and have the power to change it.
2 principles
When we create your brand we follow two guiding principles.
How does this apply in our case?
At Main Division, we stand for conscious brands, knowing that what we create has consequences for the world and your business. We work hard to add as much value as possible and carefully build proper brands for specific audiences.
