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Main Division is an independently owned design studio led by Diego Rodriguez Wikander. We focus on Branding and Communication across all platforms.

Brands for the Conscious Era

Your brand has the power to influence people. This power needs to serve a cause. Because it’s good, yes, and also because people see it as a medium to express themselves. If you manage to do so, you will inevitably become the centre of attention. So, your brand must take a stand.

This also means that people behind the brands must be self-aware to detect and respond to a constantly changing environment, focusing on what’s right and wrong. We call this the “brand conscience.” It’s composed of things like values, purpose, and vision. The most important reason to have a brand conscience is to recognize how others see you and have the power to change it.

2 Principles

When we create your brand we follow two guiding principles.
Take a stand
Your brand needs to have an clear opinion
on an issue.
Have a conscience
Your brand distinguishes between what's right and wrong while knowing its impact.
How does this apply in our case?
At Main Division, we stand for conscious brands, knowing that what we create has consequences for the world and your business. We work hard to add as much value as possible and carefully build proper brands for specific audiences.

Stand out and stand strong

We have become more conscious of spending, consuming, and disposing of. We’re choosing the names that stand for something more than profit and publicly celebrating their actions that make a difference.

When brands use their power of influence to serve a cause, people take it as an opportunity to express themselves. As a result, brands inevitably become the centre of attention. So, your brand must take a stand.

How does this apply in our case?

By asking ourselves if the communication answers the following questions:

Is it clear?
Is it true to the brand’s point of view?
Is it interesting?
Can you see the benefit?
Is the emotion behind it strong enough to justify it?
Does it follow the tone of voice?
Is it helping create brand awareness?

At Main Division, we stand for conscious brands, knowing that what we create has consequences for the world and your business. We work hard to add as much value as possible and carefully build proper brands for the right audiences.

Brand Implementation

Our network of independent talent works hands-on with clients to craft standout solutions across Web Development, Animation, Illustration, Product Design, Photography, Video & Motion Graphics, Packaging Design, 3D, Editorial, and Posters.

From digital to physical, static to motion, we build brands with purpose, precision, and imagination.