It turns out that brands for the conscious era have a place in today’s advertising industry. Or should we say today’s advertising has a place in the conscious era?
We are proud to announce that the “If heat waves shaped our past” campaign for Tabreed India has been selected by ACT Responsible for their exhibition at the Palais des Festivals et des Congrès de Cannes, presented as part of the Cannes Lions International Festival of Creativity.
We are among 100 campaigns from 74 agencies across 32 countries, representing 97 advertisers. These campaigns highlight the role of creative advertising in addressing urgent social and environmental issues, often by taking bold positions.
